Penn State ArtsUP

Maintaining student satisfaction and engagement enhances the college experience and has a direct impact on recruitment and growth. On a bustling campus, students are bombarded with numerous events and advertisements, making it difficult for any one event to stand out. ArtsUP, an initiative aimed at boosting arts participation among undergraduate students, faced this challenge. I worked with the team to plan and design materials that would effectively capture the attention of students and break through the campus noise.